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WORLD JERSEY CATTLE BUREAU

MINUTES OF THE ANNUAL COUNCIL MEETING-USA 2009

 

The meeting convened at 09:00 on Wednesday 1st July

at the Double Tree Hotel, Syracuse, New York.

1)  President’s Welcome:

Dr Gonzalo Maldonado, President WJCB, welcomed the delegates to the annual meetings of the Council of the WJCB.  He congratulated the organisers and host association, the American Jersey Cattle Association, for arranging the program in conjunction with their annual meetings, and noting that some 48 delegates were present from 15 countries.

2)  Members present: 

Councillors: Dr Gonzalo Maldonado (President, Colombia), Peter Ness (Vice President Oceania, Australia), Johannes Van Eeden (Vice President Africa,  South Africa), Derrick Frigot (Vice President Europe, Jersey), Dr Cherie Bayer (Vice President North America, USA), Steve Le Feuvre (Treasurer, Jersey), James Godfrey (Secretary, Jersey), Richard Leith (Jersey), Carlos Salas (Colombia), Diego Sierra (Colombia), , John Bailey (New Zealand), Lloyd Wilson (New Zealand), Neal Smith (USA), Gaston Solari Loudet (Costa Rica), Peter Larson (Denmark), Roger Trewhella (UK), Wikus van der Merwe (South Africa), Russell Gammon (Canada), Gordon Lawson (Australia), Kelvin Trotman (Australia).

Observers: Daniel Tenca (Uruguay), Suzanne Le Feuvre (Jersey), Winsome Anderson (Australia), Kelvin Trotman (Australia), Ian Anderson, (Australia), Hans Norgaard (Denmark), Bruce Conochie (New Zealand), Helen King (Australia)

Apologies were received from: Anne Perchard (Patron, Jersey), Massaru Kashiwagi (Vice President Latin America, Brazil), Anne Corner (UK), Andres Levering (Denmark), Dean Sayles (Canada), Maurice Core (USA).

3)  To approve the minutes of the meeting of Council, held in Jersey, May 2008:

The minutes had been circulated previously and were adopted by unanimous approval on the proposition of Derrick Frigot and seconded by Russell Gammon.

4)  Matters arising from the minutes of May 2008:

There were no matters arising from the minutes that would not be covered by items on the agenda. 

5)  Bureau Business:

It was noted that every endeavour should be made to ensure that all reports were available for posting on the web site well in advance of the meeting. 

5-a)    President’s report:  This was adopted on the proposition of Russell Gammon, seconded by Derrick Frigot, with all in agreement. 

5-b)    Vice President’s reports:  These were adopted the proposition of Russell Gammon, seconded by Derrick Frigot, with all in agreement. 

5-c)        Secretary’s report:  This was adopted on the proposition of Derrick Frigot, seconded by Peter Ness, with all in agreement.  The meeting discussed the following items from the report in more detail:

i)       18th International Conference – May 2008:  It was agreed that the Memorandum of Understanding between the Bureau and the host association required updating and it was agreed that a working party consisting of Russell Gammon, Cherie Bayer, Peter Larson, Lloyd Wilson and the Secretary, who had all been involved in hosting Bureau meetings, would meet to examine this and report back at the next session of the meeting.  It was also noticed that the tours should be divided into ‘business sessions’, being when the meetings and conferences took place, and ‘study tours’, which would be any tours outside the main business sessions.

ii)     World Jersey Cheese Awards:  The Secretary expanded on the logistics of the inaugural event in 2008 and concluded by asking how the Council wished to proceed with this initiative. 

Johannes Van Eeden congratulated the organisers of the event, stressed the importance of the ‘rights’ to the awards being retained by the Bureau and suggested that a working party be formed to report back with proposals for the future. 

In order that the working party could receive some guidance as to the views of the Council, a general discussion was held during which the following comments were made.

Peter Ness commented on the importance the competition had proved to be for the Australian medal winner, with the resulting publicity leading to considerable exposure and business development.  He also felt that any future WJCA should be held in Jersey.

Roger Trewhella posed questions as to whether the awards should be run in conjunction with the international conferences and whether there should be an enlarged range of classes.

Russell Gammon felt that world awards should alternate with regional awards and that the follow up benefits be promoted.

Cherie Bayer suggested that every three years is too long an interval and that they would benefit from being in the same place at the same time of year.  She also felt that the marketing opportunities are significant.

John Bailey posed the issue of a licensing fee for the regional awards to assist with the running of the world awards.

It was agreed that the Secretary, Cherie Bayer, Russell Gammon, Roger Trewhella, Diego Sierra and the Vice Presidents would form the working party, meet to examine this and report back at the next session of the meeting.

iii)    WJCB Incorporation and Constitution:  The final draft of the new constitution had been circulated and the Secretary explained that a process of tidying up the constitution had been undertaken to ensure that all the relevant clauses are present in order that the courts would be satisfied that all was in order.  He added that there had been no fundamental change to the spirit of the constitution from that proceeding the re-drafting.  He noted that the final draft was with the Law Officers of the Royal Court of Jersey, and that they might recommend further minor changes, and therefore if the Council, and subsequently the Bureau could approve this draft on that basis then the lawyers could proceed to incorporate.  The Council approved the draft on the proposition of Derrick Frigot and seconded by Peter Ness with all in favour.  It was agreed to propose to the Bureau, at a meeting to be held at 08.00 am on Friday 2nd July, that the new Constitution as drafted, subject to any change recommended by the Law Officers, be adopted. 

iv)   Working Party on issues relating to the marketing of Jersey milk:  The Secretary pointed out that it had been agreed that the new Bureau Officers would establish a working party to consider this and in particular the request made from the Jersey Cattle Society of the UK for an opinion from the Council regarding the application by Jersey Dairy on the Island of Jersey for an EU PDO (Product of Designated Origin) status for Jersey Butter.   Roger Trewhella gave further background to the particulars of this issue.  It was agreed on the proposition of Johannes Van Eeden, seconded by Peter Ness and with all in favour, that the Officers of the Bureau would meet with Roger Trewhella and the official representatives of the Island of Jersey to discuss the matter in more depth. 

v)    60th Anniversary publication:  The Secretary circulated the draft proposal submitted by Peter Larson who proceeded to explain the idea in further detail.  He explained that it had been some time since a global publication dealing with the history and current status of the breed had been published and that with the research of Hans Norgaard completed there might be an opportunity for the Bureau to arrange for publication. 

It was agreed, on the proposition of Peter Larson and seconded by Johannes Van Eeden with all in favour, that the Secretary, Peter Larson, Derrick Frigot, Cherie Bayer, Hans Norgaard, and Suzanne Le Feuvre would form the working party, meet to examine this and report back at the next session of the meeting.

vi)   Communications:  The recommendation of the Secretary to move to a hosted web service that enabled interactive communications, e.g. discussion forums, was agreed on the proposition of Derrick Frigot, seconded by Russell Gammon, with all in favour. 

vii)  Youth Programmes:  The Secretary had included in his report how he saw the future of the Bureau’s youth programmes, which in summary was that the Bureau operates and promotes a suite of three Youth Programmes:

1.    The Jersey Educational Travel Award (JETA) Programme:  This being the award of travel and attendance at the international conference to present a paper and is awarded to an active Jersey breeder, between the ages of 18 and 40, from each of the five regions of the Bureau.  This programme has become well established since its inception for the conference in Canada in 2005, although the operational procedures require refinement, particularly in respect of short list preparation by each region. 

2.    A Jersey Youth Travel Scheme:  This being access to a placement on a Jersey specific programme run by the International Agricultural Exchange Association (IAEA - www.agriventure.com), and open to people between 18 and 30 years of age.  Initial discussion with Mr Bryan Lovegrove, IAEA Executive Director, indicates that they would be willing to develop a pilot programme for the WJCB.    Enrolment would be according to the IAEA standard criteria with the Bureau assisting with identification of potential host families.  The advantages for the Bureau would be that all the administrative functions would be handled by acknowledged experts in that field.  

3.    A Jersey Scholarship Travel Award:  This being a direct grant payable towards travel expenses for a specific project.  It could be payable to people, between 25 and 40 years of age, who wish to travel to undertake a specific piece of research relating to the Jersey breed and award would be conditional on support from the member national associations (through references and perhaps the offer of hosts for short stays) and the report being published by the Bureau.  

The funding of these programmes is an important consideration to ensure continuity and sustainability.  The JETA scheme is funded entirely by the Bureau out of commissions received from the conference and has been self financing in both 2005 and 2008 and it is suggested that this system remains.  The Jersey Youth Travel Scheme would be funded by the participant, although they earn back the cost of the scheme through their work experience element of the programme, the Bureau could assist with an award similar to that of the current £500.  The Jersey Scholarship Travel Award would be a direct payment on completion of the period of study and on receipt of the completed report.  The quantum of this award should be in the region of £1,000.

The Council agreed to adopt this approach on the proposition of Peter Ness, seconded by Russell Gammon, and with all in favour.

viii)     Future Strategy for the Bureau:  The Secretary had included a section at the end of the report on four themes for the future strategy for the Bureau, these being that the Bureau develop a strategy that focuses on four strands, all of which the Bureau is either uniquely placed to deliver or is at the core of its objects.  These being:

1.    Communication:  The development of the interactive communication media that will provide members and Jersey breeders with a resource that transcends geographical zones and provides access to the global Jersey community.

2.    World events:  The establishment, development and ownership of global events that serve to promote the qualities of the breed.  The World Jersey Cheese Awards are a good example of this, although there may be others.

3.    Youth:  Concentration on the youth travel schemes is an investment in the future growth of the breed and a clear suite of programmes that are well promoted are essential.  Each programme needs a clearly defined set of rules and is managed to a high degree of professionalism. 

4.    Knowledge transfer:  The Bureau actively seeks opportunities to develop programmes in countries where the breed is embryonic or the country has limited resources.  This is because national associations within countries that have developed populations are best placed, and resourced, to drive breed growth in their own country.

The Council agreed to adopt this focus for the future as being a good clarification of the Bureau’s aims.

5-d)    Treasurers report:  Steve Le Feuvre, in providing a verbal summary to the report previously circulated, highlighted the decision he had taken to write off the unpaid members subscriptions some of which date back a number of years.  It had been decided to do this in a year where the Bureau had seen a large income resulting from the commission on the conference in Jersey.  Should any of the subscriptions be recovered, mainly from the Associate Members, then these would be received as exceptional income.  It was noted that the Bureau was operating well to the three year budget agreed last year.

5-e)    Approval of audited accounts for 2008:  Steve Le Feuvre provided an analysis of the audited accounts that had been previously circulated.  The surplus on the meetings last year of £24,367 which was ahead of budget.  A surplus, following deduction of expenses and write offs, had been achieved of £15,584 and a bank position of some £41,000.  Cherie Bayer questioned the amount received from Life Memberships, which she felt was low based on a number received last year.  The Secretary would look into this.  The accounts were adopted on the proposition of Peter Ness, seconded by Derrick Frigot, with all in agreement and were duly signed.

5-f)     Membership Fees for the year:  It was unanimously agreed that there should be no change in fees at £500 for Full National Members and £50 for National Associate Members, on the proposition of Steve Le Feuvre and seconded by Derrick Frigot.

5-g)    Appointment of auditors:  The Treasurer explained that he would like the book keeping to be undertaken by the RJA&HS Book Keeper as part of the Secretariat arrangements and that as the Society had recently contracted a qualified accountant to undertake accounts preparation at a rate significantly less that the Bureau auditors, as he was working as a free lance without the overheads of a large firm, he suggested that the same person might be approached to undertake the audit.  This was unanimously agreed on the proposition of Steve Le Feuvre and seconded by Russell Gammon.

6)  Report of the Lord Jersey Research Trust:

Steve Le Feuvre circulated a statement of the Trust’s reserves at £23,384, with the aim of the Trust remaining to raise additional funds to secure the future of the Bureau and its work.  It was noted that some key decisions needed to be taken in order that the Trust can become more active.  These are the new Trustees and the authorised signatories.  It was noted that it would be helpful if the signatories lived in the Jersey.  On the proposition of Steve Le Feuvre, seconded by Peter Ness, and with all in favour it was agreed that the new Trustees would be the Patron of the Bureau (Anne Perchard), Lord Jersey, the Officers of the Bureau (President, Vice Presidents, the Secretary and the Treasurer) with the authorised signatories to be any two of the Patron, Vice President of Europe (Derrick Frigot), the Secretary and the Treasurer.

7)  To discuss future WJCB meetings:

7a)   2010 - Annual Council Meeting in Albania:

Derrick Frigot circulated a brochure outlining the programme for the meetings, which had been developed with the help of Peter Larson.  The program would run from 30th May to the 9th June commencing in Tirana and travelling through the country visiting herds, villages and historical sights.  The Albanian association, ALDA Jersey, will be arranging the countries’ first Jersey show and the program will provide many opportunities to get to know this fascinating country.  The party will cross the boarder into Greece visiting a new dairy factory and surrounding herds specialising in Jersey milk and finishing in Athens. 

He reported that he had recently visited the country to meet the hosts and reconnoitre the proposed programme.  Albania has some 16,000 pure bred Jerseys with a further 100,000 cross breds, although the herds are very small by international standards, he had no doubt that the Bureau meetings would support the already infectious enthusiasm for the breed present in the country.    

The delegate price would be in the region of £1,000 for the 10 day programme which would be very interesting and different.  The Council agreed with the programme as reported. 

7b)   2011 - 19th International Conference, Annual Council Meeting & WJCB Meeting in New Zealand:

Lloyd Wilson reported on behalf of the organising committee that the preparations were well in hand to receive the Bureau and some 200 delegates were expected.  Full details of this will be published in the near future with the main conference starting on 6th February until the 14th February.  Various post conference Study Tours will travel through the country until the 1st March.  He confirmed that he would be meeting with the Secretary this week to discuss details.

7c)   2014 - 20th International Conference, Annual Council Meeting & WJCB Meeting in South Africa:

Johannes Van Eeden reported that an outline would be presented at the meeting next year and that the conference was likely to be held in the September.

7d)   2012 & 2013 - Annual Council Meetings:

There was discussion on where these meetings could be held and it was agreed that Johannes Van Eden would research the possibility of holding the 2012 meetings in Kenya with a study tour in that country and into Rwanda.  It was also agreed that Derrick Frigot would research the possibility of holding the 2013 meetings in Japan with a study tour in that country and into China.

9)  Any other business:

9a)   Report on the Classification workshop held in Texas 23rd June 2009:

Neal Smith reported on the workshop which had been held with 5 countries present and cow side evaluations of 25 animals against their respective scales.  The workshop had been very productive with a written summary being prepared.  There had been a full discussion on the different systems and the understanding that had resulted would be certainly beneficial.  In summary those attending were recommending that regular sessions continue to be held to promote understanding of differing systems, the importance of functional traits and the sharing of knowledge.  The original aim of the scheme had been an attempt to standardise classification systems for the breed across the world, but this was not practical as some countries had standard systems across all dairy breeds and would not be able to adopt a new system specifically for the Jersey breed, that said the improvement of knowledge of each system was highly important and would benefit breed development. 

Derrick Frigot asked if the A.I. companies would be prepared to sponsor the programme to which Neal Smith replied that it might be possible.

Roger Trewhella had found the programme to be very beneficial and would welcome the focus on priority traits.  Neal Smith felt that all countries could agree on the priority traits.

Peter Larson felt it important for the group to meet prior to a conference.  Neal Smith also suggested the use of webinar technology to assist with participation.

The Council thanked Neal Smith for his report, and the AJCA for arranging the workshop, it was agreed that the Officers would discuss the future of the programme and report back at the next session of the meeting.    

9b)   European Jersey Forum:

Peter Larson reported on an initiative amongst European countries to constitute this forum to improve development of the breed within Europe and a meeting would be held in England this September.  All members of the Forum would have to be members of the Bureau and in time it is envisaged that the President of the Forum would become the European nomination for the position of European Vice President of the Bureau.  The Council were pleased to see this development and unanimously agreed to support the initiative recognising the number and diversity of countries within the region and how this could help co-ordinate activity. 

9c)   Ethics of cattle photography:

Steve Le Feuvre questioned the practice by which professional photographs were being increasingly ‘touched up’ to improve the presentation of particular animals to the extent that physical changes are being made to important characteristics.  Peter Larson agreed saying that in Denmark ‘touching up’ was only allowed in non economic traits.  Cherie Bayer commented that the Board of the AJCA had also begun to research this matter.  It was agreed that Steve Le Feuvre bring a draft statement forward.  

9d)   Potential for a global DNA database:

Peter Ness questioned whether there was potential to establish such a database and it was agreed that the Officers would consider this.

The meeting was adjourned at 16.00.  The meeting reconvened at 09.00 on Friday 3rd July at the same location and following the meeting of Bureau. 

      Members present:

Councillors: Dr Gonzalo Maldonado (President, Colombia), Peter Ness (Vice President Oceania, Australia), Johannes Van Eeden (Vice President Africa,  South Africa), Derrick Frigot (Vice President Europe, Jersey), Dr Cherie Bayer (Vice President North America, USA), Steve Le Feuvre (Treasurer, Jersey), James Godfrey (Secretary, Jersey), Richard Leith (Jersey), Carlos Salas (Colombia), Diego Sierra (Colombia), , John Bailey (New Zealand), Lloyd Wilson (New Zealand), Neal Smith (USA), Gaston Solari Loudet (Costa Rica), Peter Larson (Denmark), Roger Trewhella (UK), Wikus van der Merwe (South Africa), Russell Gammon (Canada), Augustin Robredo (Argentina).

Observers: Daniel Tenca (Uruguay)

Matters carried forward from the last session:

5ci)      Update of the Memorandum of Understanding:

             The working group had met and suggested to the Council that the principle of the current document was sufficient although the Secretary should be empowered to amend the wording into a format that is clearer.  The key item for examination was the commission payable to the Bureau and it was suggested that this be standardised at 6% of delegate fees.  The Council unanimously agreed with the suggestions on the proposition of Russell Gammon and seconded by Wikus van der Merwe.

5cii)     World Jersey Cheese Awards:

             The working group had met and suggested to the Council that a permanent steering group be established, led by the Secretary, and consisting of the Bureau Officers together with Russell Gammon, Chris Ashby (the UK based judge who had assisted with establishing the World Awards in 2008) and Kathy Guidi (the Canadian based judge who had assisted in setting up the North American Regional Awards in 2009).  The second World Awards to be held in Jersey at the spring show following the meetings in Albania in 2010.  The format is established that the World Awards are held in Jersey every two years and regional awards are encouraged in each Bureau region during the interim years.  The Council unanimously agreed with the suggestions on the proposition of Derrick Frigot and seconded by Roger Trewhella.

5civ)   Working Party on Jersey milk products:

             The working group had met and suggested to the Council that a letter be sent to the authorities responsible for processing the application for a PDO along the following lines:

The Council of the World Jersey Cattle Bureau (WJCB) has received a request from the Jersey Cattle Society of the UK to consider the application for EU PDO status for Jersey Butter. 

As a basic principle the Bureau, amongst other things, supports all initiatives that promote the superior qualities of products derived from the Jersey breed and recognises that there are many such products produced across a large number of countries.  The Council appreciates that the Jersey Dairy wishes to establish clearly in the minds of consumers that its products originate from the Island of Jersey.

Notwithstanding this the Council is concerned that by granting PDO status to the Island of Jersey for the use of a term as rigid and at the same time generic as “Jersey Butter”, albeit with the intention of referring to a geographical region, greater confusion will be caused both within Europe and the rest of the world where the name “Jersey” is used in the description of a wide range of products to indicate that they are derived from the Jersey breed.

It is for this reason that the Council of the WJCB must object to the granting of any PDO where the effect is to reserve the use of the description “Jersey” to only those products produced in the Island of Jersey.

             The Council in majority agreed with the suggestions on the proposition of Johannes van Eeden and seconded by Peter Ness.  Steve Le Feuvre and Richard Leith abstained. 

   5cv) WJCB 60th Anniversary publication:

            The working group had met and suggested to the Council that Peter Larson should contact Neils Damsgaard to establish whether he might be able to produce the publications through the new medium of ‘print on demand’ and in the mean time prepare a 15 page preview to encourage pre-publication orders and that the Officers be delegated to negotiate the detail of this.

             The Council unanimously agreed with the suggestions on the proposition of Steve Le Feuvre and seconded by John Bailey.

9a)      Jersey TIPE (Trait Interpretation, Promotion and Evaluation)meetings:

            Peter Ness reported that the AJCA had offered, under the Chairmanship of Neal Smith, to lead this initiative with the assistance of Cari Wolfe and would research the possibility of a global DNA database.

            The Council unanimously agreed to accept the offer on the proposition of Peter Ness and seconded by Russell Gammon.

Any other business:

9e)     WJCB Authorised Signatories:

            It was unanimously agreed on the proposition of John Bailey, seconded by Robin Denniston-Keller, that the following be adopted:

            To undertake general business any of the President and Vice Presidents be authorised to sign on behalf of the Bureau with all being in agreement with the document to be signed.

            To undertake any financial transaction up to a limit of £5,000 any two of the Patron, European Vice President (Derrick Frigot), Secretary (James Godfrey) and Treasurer (Steve Le Feuvre) be authorised to sign on behalf of the Bureau as they all live in Jersey where the accounts are based.  The same signatories would be authorised to sign off on any financial transaction greater that £5,000 with prior agreement from the President and Vice Presidents.

9f)      Members in arrears:

            It was unanimously agreed, on the proposition of Steve Le Feuvre and seconded by Johannes van Eeden, that a final attempt be made to clear up outstanding fees before the end of this financial year.  After that any members in arrears will automatically be reclassified as Affiliated Members for 2010 and remain as such until such time as they applied for either National Membership or Associate Membership and paid the requisite fee.

9g)      Latin American Jersey Cheese awards:

            Johannes van Eeden reported that he had been invited to meetings with a cheese expo in Uruguay with a possibility of holding regional Latin American Jersey Cheese Awards in 2011.  The Council agreed that this idea be progressed on the proposition of Johannes van Eeden and seconded by Augustin Robredo.

There was no further business and the President thanked those attending and closed the meeting at 10.00 hrs.

To be signed on adoption by the Chairman of the meeting:

…………………………………………………………………………………………………… Date:...………………………………………….          

Printed name:..........................................................................................

 

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